L'Oreal Professionnel Serie Expert Vitamino Color Shampoo

Colour That Lasts — Brilliance That Speaks for Itself

L'Oréal Professionnel Serie Expert Vitamino Color Shampoo is a professional colour-protecting formula trusted by salon stylists worldwide. Enriched with resveratrol and niacinamide, it forms a protective barrier around every strand to lock in colour vibrancy, prevent fading, and maintain brilliant shine for up to 8 weeks.

Advanced Colour-Lock Technology

This sulphate-conscious formula delivers thorough, gentle cleansing without compromising your colour. It lifts away impurities whilst preserving the integrity of colour-treated, highlighted, and chemically processed hair — leaving each strand soft, glossy, and full of life after every wash.

Key Benefits

• Protects and prolongs vibrant colour for up to 8 weeks
• Boosts natural shine and leaves hair smooth and manageable
• Gentle cleansing that respects colour-treated and highlighted hair
• Suitable for all coloured, highlighted, and chemically treated hair types
• Professional-grade formulation enriched with resveratrol and niacinamide

Product Details

• Available Sizes: 300ml, 300ml Duo, 1500ml (salon size)
• Range: Serie Expert Vitamino Color
• Brand: L'Oréal Professionnel
• Key Actives: Resveratrol, Niacinamide
• Suitable For: Colour-treated, highlighted and chemically processed hair

How to Use

Apply a small amount to thoroughly wet hair. Massage gently from roots to ends, working up a rich lather. Rinse well with lukewarm water. For best results, follow with Serie Expert Vitamino Color Conditioner and use two to three times per week.

Care and Storage

• Store in a cool, dry place away from direct sunlight
• Always close the cap securely after use
• If you have a sensitive scalp, perform a patch test before first application
• Avoid contact with eyes; rinse immediately if contact occurs

Frequently Asked Questions

How long does L'Oréal Vitamino Color Shampoo protect hair colour?
The formula is designed to protect and maintain colour vibrancy for up to 8 weeks, helping to prevent fading between salon visits.

Is L'Oréal Serie Expert Vitamino Color Shampoo suitable for highlighted hair?
Yes — it is suitable for all colour-treated hair, including highlighted, balayage and chemically processed hair.

What does resveratrol do in the Vitamino Color Shampoo?
Resveratrol acts as a powerful antioxidant that helps protect colour molecules from environmental damage, keeping colour looking vibrant and fresh for longer.

Can I use Vitamino Color Shampoo every day?
For best results, use two to three times per week. Daily use is not necessary and using it less frequently helps preserve colour longevity.

What size is the salon size Vitamino Color Shampoo?
The salon size is available in 1500ml — ideal for professional use or for those who want a long-lasting supply at home.

Preserve every shade and protect every strand — add L'Oréal Professionnel Serie Expert Vitamino Color Shampoo to your basket today.