L'Oreal Professionnel Serie Expert Silver Shampoo 300ml & 1500ml

Banish Brassiness. Reveal Brilliant Silver.

L'Oreal Professionnel Serie Expert Silver Shampoo is a salon-trusted purple shampoo formulated to neutralise unwanted yellow and brassy tones in grey, white, silver, and light blonde hair. Potent violet pigments work with every wash to restore cool, luminous colour whilst gently cleansing and nourishing each strand. Available in 300ml and 1500ml.

Professional Colour Correction at Home

Developed by L'Oreal Professionnel as part of the acclaimed Serie Expert range, this shampoo delivers consistent, salon-quality results with every use. The concentrated violet pigment formula targets brassiness at the source, counteracting warm tones and restoring the cool, bright finish that grey, silver, and blonde hair deserves. Gentle enough for regular use, it cleanses without stripping natural moisture, leaving hair soft, radiant, and full of life.

How to Use

Apply to wet hair and massage gently into the scalp and through the lengths. Leave for two to three minutes to allow the violet pigments to work, then rinse thoroughly with lukewarm water. Use one to two times per week, or whenever unwanted brassiness appears. Suitable for grey, white, silver, highlighted, and light blonde hair of all types.

Care & Storage

Store in a cool, dry place away from direct sunlight. Replace the cap firmly after each use and use within 12 months of opening for best results.

Frequently Asked Questions

What does L'Oreal Serie Expert Silver Shampoo do?
It neutralises yellow and brassy tones in grey, silver, white, and blonde hair using concentrated violet pigments, restoring a cool, luminous finish with every wash.

How often should I use purple shampoo?
One to two times per week is recommended, or whenever brassiness becomes visible. Overuse may temporarily deposit too much pigment, so alternate with your regular shampoo.

Is L'Oreal Serie Expert Silver Shampoo suitable for all hair types?
Yes. It is suitable for all hair types with grey, silver, white, highlighted, or light blonde tones.

What size is available?
The shampoo is available in 300ml for everyday use and 1500ml for a salon-sized supply, ideal for frequent users or households.

Can I use this shampoo if my hair is not coloured?
Yes. It is equally effective on natural grey, white, and silver hair, helping to maintain brightness and neutralise any yellowing that occurs naturally over time.

Restore the cool, brilliant tone your hair deserves — with every wash.