L'Oreal Serie Expert Silver Shampoo

Banish Brassiness. Reveal Brilliant Silver.

L'Oreal Serie Expert Silver Shampoo is a salon-trusted purple shampoo formulated to neutralise unwanted yellow and brassy tones in grey, white, silver, and light blonde hair. Potent violet pigments work with every wash to restore cool, luminous colour whilst gently cleansing and nourishing each strand.

Key Benefits

• Neutralises brassy and yellow tones with concentrated purple pigments
• Gently cleanses without stripping natural moisture
• Adds brilliant shine and radiance to grey, silver, and blonde hair
• Salon-quality formula for consistent, professional results at home
• Suitable for grey, white, silver, highlighted, and light blonde hair

How to Use

Apply to wet hair and massage gently into the scalp and through the lengths. Leave for 2–3 minutes to allow the violet pigments to work, then rinse thoroughly with lukewarm water. Use one to two times per week, or whenever unwanted brassiness appears.

Care & Storage

• Store in a cool, dry place away from direct sunlight
• Replace the cap firmly after each use
• For best results, use within 12 months of opening

Product Details

Available in 300ml and 1500ml. Suitable for all hair types with grey, silver, or blonde tones. Developed by L'Oreal Professionnel as part of the Serie Expert range.