Serie Expert Curl Expression Moisturizing Shampoo 300ml

Cleanse your curls the pro way with the new intense moisturizing cleansing cream shampoo. Enriched with Glycerin, Urea H and Hibiscus seed extract. This shampoo gently cleanses curls while providing lightweight, long-lasting hydration* with a generous and enveloping foaming texture. Developed with 4 international curl experts. *when used as part of full routine.

[CLEANSE YOUR CURLS THE PRO WAY]: Gently cleanses curls while providing weightless, long-lasting hydration, for healthy looking and easy to detangle curls and coils.

[HIGHLY CONCENTRATED ACTIVES]: Concentrated with plant based Glycerin, Urea H & Hibiscus seed extract.

[UNIQUE EXPERIENCE]: Ultra creamy formula that transforms into a rich and enveloping foam when in contact with water.

[CO DEVELOPED WITH CURL EXPERTS]: With 4 international curl and coil experts: Titus Magida from South Africa (@call.me.titus), Vivi Siqueira from Brazil (@vivi_siqueira), Derick Monroe from the United States (@derickmonroe) and Elodie Euston from France (@elodieeuston).

[ADDICTIVE FRAGRANCE]: A memorable floral composition of star Jasmine, Orchid & Freesia on top.

[HOW TO USE]: Once a week, cleanse your hair with this moisturizing shampoo at the start of your routine to hydrate, leaving hair ready for the mask and leave in treatments. Distribute evenly on wet hair. Lather. Rinse thoroughly. Follow with the intense moisturizing cleansing cream shampoo.

[PRO TIPS]: Use it if you do not have build-up residues in your hair. This is the go to shampoo if you have fine open curls.