Moroccanoil Treatment, Purple

A tone-correcting hair oil to gradually neutralise brassiness while boosting shine, taming frizz, detangling, and conditioning.

Say goodbye to brassiness. The Moroccanoil Treatment that you know and love is now formulated with tone-correcting violet pigments. It was specially created for the needs of blonde, highlighted, and grey hair to neutralise brassiness and counteract unwanted yellow and orange hues over time. This rich yet lightweight argan oil-infused formula instantly absorbs into the hair to enhance manageability and shine and deliver long-term conditioning and softness without leaving residue.

Complete with both styling and conditioning benefits, Moroccanoil Treatment Purple is a must in all styling and salon services. It is a single product that counteracts unwanted brassy hues over time, instantly restoring vibrancy and radiance while creating long-lasting smoothness, increasing manageability, speeding up blow-dry time, and boosting shine.

• Neutralises brassiness over time
• Multitasking, lightweight formula with argan oil and linseed extract
• Protects against thermal damage**
• Helps hair look and feel healthier
• 95% of consumers surveyed said that Moroccanoil Treatment Purple refreshes highlights in just one use!*

In a consumer perception study conducted after one week of consistent use:

• 95% said the product reduces brassiness*
• 95% said the product helps maintain blonde tones between salon appointments*
• 95% said the product is a game changer*
• 91% said the product is essential to their blonde care routine*

*Based on the results of an independent consumer test conducted on 75 respondents.

**Based on instrument testing.

How to use:
Apply a small amount throughout damp or dry hair. Style as usual. Use 2–3 times a week or as needed. Use consistently over time for maximum results. For enhanced toning, use with Moroccanoil Blonde Perfecting Purple Shampoo and Conditioner.

Note: Individual toning results may vary due to hair condition, starting color, porosity, and other factors.

Apply to damp hair as the foundation for all hairstyling. Apply to dry hair to help smooth frizz.