Moroccanoil Blonde Perfecting Purple Shampoo 200ml

Salon-Strength Toning. Zero Brassiness. Every Wash.

A professional-strength purple shampoo that gently cleanses while depositing deep violet pigments to counteract unwanted yellow and orange tones in blonde, lightened brunette, and grey hair. Maintain your ideal colour between salon appointments — without compromising on condition.

Why It Works

Formulated with ArganID™ technology to repair hair from the inside out, this tone-correcting shampoo cleanses without drying. It is colour-safe and free from sulphates, phosphates, and parabens — making it suitable for regular use on colour-treated hair.

Suitable for blonde, lightened brunette, and grey hair. Gentle enough for frequent use.

Proven Results

After only one use, in an independent consumer study of women aged 18–65:

• 91% said dull highlights were refreshed
• 92% said brassiness was toned down on blonde or grey hair

How To Use

Massage through wet hair and scalp. Leave on for 3–5 minutes. Rinse well. Follow with Moroccanoil Blonde Perfecting Purple Conditioner for optimum toning results.

Frequently Asked Questions

What does purple shampoo do for blonde hair?
Purple shampoo deposits violet pigments that neutralise yellow and orange (brassy) tones in blonde, lightened brunette, and grey hair, keeping colour looking fresh and vibrant between salon visits.

How often should I use Moroccanoil Purple Shampoo?
It can be used as part of your regular wash routine. For enhanced toning, leave on for 3–5 minutes before rinsing. Use alongside the Moroccanoil Blonde Perfecting Purple Conditioner for best results.

Is this shampoo safe for colour-treated hair?
Yes — the formula is colour-safe and free from sulphates, phosphates, and parabens, making it gentle enough for regular use on chemically treated or colour-processed hair.

Will purple shampoo work on grey or silver hair?
Absolutely. The violet pigments are equally effective on grey and silver hair, eliminating yellow tones and restoring brightness and clarity.

What is ArganID™ technology?
ArganID™ is Moroccanoil’s proprietary technology that penetrates the hair cuticle to repair from within, improving colour retention, shine, and overall hair health.

Banish brassiness and restore brilliance — the Moroccanoil Blonde Perfecting Purple Shampoo 200ml delivers professional toning results from the comfort of your own shower.