Color Wow Curl Wow Hooked Shampoo 295ml

Clean Curls Start at the Root

Color Wow Curl Wow Hooked Shampoo is a 100% clean, sulphate-free formula engineered specifically for curly hair. Powered by a proprietary Procapil® blend, it anchors hair strands at the root to reduce shedding and breakage, whilst delivering a residue-free cleanse that leaves curls light, springy, and primed for moisture.

Key Benefits

• Reduces hair shedding and breakage with root-locking Procapil® technology
• Sulphate-free formula cleanses without stripping colour or moisture
• Leaves hair completely residue-free for lightweight, bouncy curls
• Supports scalp health and anchors strands at the root for a fuller appearance
• Primes curls to absorb leave-in conditioners and styling products more effectively
• Ideal for those with braids, weaves, or extensions

Key Features

• 100% clean, sulphate-free formula
• Proprietary Procapil® root-anchoring complex
• Residue-free finish for lightweight curl definition
• Suitable for all curl types and textures
• 295ml

How to Use

Begin your routine with Step 1: Snag-Free Detangler for easy combing. Apply Hooked Shampoo to wet hair and massage gently into the scalp to create a rich lather. Rinse thoroughly. If you notice less foam on the first wash — a sign of product build-up — repeat the application for a deeply clean, refreshed result.

Define Every Curl with Confidence

Whether you're refreshing natural curls or maintaining styled extensions, Color Wow Curl Wow Hooked Shampoo gives you the clean, healthy foundation your curls need to look and perform at their very best.

Frequently Asked Questions

What does Color Wow Curl Wow Hooked Shampoo do?
It deeply cleanses curly hair using a sulphate-free, Procapil®-powered formula that anchors strands at the root to reduce shedding and breakage, leaving curls residue-free, bouncy, and defined.

Is this shampoo suitable for colour-treated curly hair?
Yes. The sulphate-free formula is gentle enough for colour-treated hair, cleansing without stripping colour or moisture from the hair shaft.

Can I use this shampoo on braids, weaves, or extensions?
Absolutely. Hooked Shampoo is specifically recommended for those with braids, weaves, and extensions, providing a thorough, residue-free cleanse without disturbing the style.

How often should I use Curl Wow Hooked Shampoo?
Use as often as your curl routine requires. For best results, follow with a curl-specific conditioner or leave-in treatment to lock in moisture after cleansing.

What is Procapil® and why is it in a shampoo?
Procapil® is a clinically studied complex that helps anchor hair follicles at the root, reducing shedding and supporting a fuller, healthier appearance over time — making it a powerful addition to a curl-care cleansing routine.