Color Wow Curl Wow Flo-Etry Serum 295ml

Weightless Definition. All-Day Frizz Control. Luminous Curls.

The Color Wow Curl Wow Flo-Etry Serum is a revolutionary lightweight formula that transforms unruly, frizzy curls into beautifully defined, bouncy spirals — without weighing hair down or leaving any residue. Designed for all curl types and textures, it delivers salon-quality definition with all-day humidity protection and brilliant, luminous shine.

Key Benefits

• Defines and enhances natural curl patterns for structured, bouncy spirals
• Controls frizz instantly for a smooth, polished finish
• All-day humidity protection against environmental moisture
• Weightless formula — no residue, no build-up, no crunch
• Adds luminous shine for healthy-looking, vibrant curls
• Suitable for all curl types and textures

How To Use

Apply to damp, towel-dried hair from mid-length to ends. Distribute evenly through curls using fingers or a wide-tooth comb. Scrunch gently to enhance curl formation. Air dry or use a diffuser on low heat for best results.

Frequently Asked Questions

What does Color Wow Flo-Etry Serum do for curly hair?
It defines and enhances natural curl patterns whilst controlling frizz and providing all-day humidity protection. The weightless formula leaves curls soft, bouncy, and full of shine — with no crunchy or sticky residue.

Is Flo-Etry Serum suitable for all curl types?
Yes — the formula is designed for all curl types and textures, from loose waves to tight coils.

Can I use this serum on dry hair?
For best results, apply to damp, towel-dried hair before air drying or diffusing. It can also be used sparingly on dry hair to smooth frizz and refresh curl definition.

Will the serum weigh my curls down?
No — the weightless formula is specifically designed to deliver hold and definition without weighing curls down or leaving any residue or build-up.

How much product should I use?
Start with a small amount and work through mid-lengths to ends, adding more as needed depending on your hair length and curl density. A little goes a long way with this 295ml bottle.

Discover the curl serum that delivers frizz-free, defined, luminous curls all day long — Color Wow Curl Wow Flo-Etry Serum 295ml.